Development engineering
ENV-470
Mandatory readings:“Know your customers ‘jobs-to-b...
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Description
Mandatory readings:
- “Know your customers ‘jobs-to-be-done’”. C. Christensen et al. , Harvard Business Review, September 2016.
Optional readings:
● “The Age of Sustainable Development” by Jeffrey Sachs.
● “Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think” by Hans Rosling.
● “Business Model Generation - A Handbook for Visionaries Game Changers and Challengers” by Alexandre Osterwalder.
● “Why Nations Fail: The Origins of Power, Prosperity, and Poverty.”by Daron Acemoglu and James A. Robinson
● “The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits” by C.K. Prahalad.
● “Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty.” by Abhijit V. Banerjee and Esther Duflo